THE CULTIVAR EDITCULTIVATING BEAUTY. STYLE. SELF.

A brand ecosystem, thoughtfully cultivated.

Distinct brands across wine, beauty, fashion, home and modern life, connected by a shared point of view.

Explore the brands
Black and white editorial portrait in sculptural black tailoring Distinct brands · One cultivated world

A growing collection

The brand worlds

Eight distinct brands, connected by a shared point of view.

A sculptural arrangement of fruit, tea, rose and white blossoms for YU JIU
YU JIU LEMONI cocktail with lemon and blossom

01   /   Wine House

YU JIU

A Shanghai-born wine house curating remarkable wines from around the world.

Visit YU JIU Travel · Explore · Discover · Share
A hand holding the Anouk Damier toothbrush against a warm neutral background

02   /   Lifestyle

World of Anouk

Curated essentials for everyday rituals. Objects made to turn the necessary into something unforgettable.

Visit World of Anouk Lifestyle · Travel · Spirituality
LIPPYOLOGY beauty portrait with high-shine lip gloss
Close-up beauty portrait with glossy lips and the LIPPYOLOGY wordmark

03   /   Beauty

LIPPYOLOGY

The Science of Beautiful Lips.

Visit LIPPYOLOGY Exfoliating Wash · Mask · Balm · Peptides
JAG PAJAMAS editorial portrait with a black panther sculpture

04   /   Sleepwear

JAG PAJAMAS

Sleepwear, loungewear and accessories.

Visit JAG PAJAMAS Barely There Collection · Coming Soon
  1. 05RHUECurated Basics · Denim · AccessoriesVisit brand
  2. 06KYOUSHI STUDIOAsian-American Fashion StudioVisit brand
  3. 07MIIKOMIIKO ELIConsumer-friendly technologyVisit brand
  4. 08HENRI BLACKHomeComing soon

The point of view

What are you
cultivating?

We believe a life is cultivated—not inherited.

The Cultivar Edit is a curated ecosystem of distinct brands, each created to cultivate a different part of modern living.

BKG Ventures builds the brands. The Cultivar Edit brings their discovery, storytelling and shared point of view together.